KKP

Businesses who tailor their direct mail campaigns to well-managed and up-to-date mailing lists regularly benefit from the effectiveness and low costs ...

Now that our communities/cities are getting back to business, almost everyone is back to business, and people are starting to make their way out their...

Helpful tips to create signage for your business Effective signage can communicate your brands’ message, important information, special procedures, an...

Brochures can be designed for a variety of purposes with different types of messaging. Your company brochure should explain the capabilities of ...

Full-colour banners are one of the most popular types of signage for events. If there’s a special event on your horizon, you’re probably planning on p...

When was the last time a promotional piece made you stop and take notice? People are constantly bombarded with thousands of commercial messages every ...

Digital signs give businesses a blank slate they can regularly update as the need arises. This is one of the main reasons a lot of companies are inves...

As a business owner, you may have decided to take advantage of the captive audience on the road by decorating your vehicle with your custom graphics. ...

Vinyl vehicle wraps can be highly effective marketing tools. They let you turn your existing vehicles into a promotional space. Better yet, they are r...

If you want your business to be successful and have a good online presence, you will need an SEO friendly website. In today’s digital world, a company...

There are numerous types of websites, and each serves a different function. If you have ever wondered what the difference is between an e-commerce web...

If you run a busy operation, you’ve likely got your plate full. From staff management to sales meetings and phone calls, time is precious. The appeara...

Types of Window Decals Your shop’s windowpanes are prime advertising space; you can place information on current deals, new merchandise or indicate yo...

Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all the...

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a d...

When you’re ready to make a purchase decision, especially when it’s a big one, you don’t jump inwithout doing some research first.Today, most of us as...

A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint...

Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners an...

Signs can attract new shoppers, brand your business and drive impulse sales. In fact, signage can account for half of your customers, according to the...

Email remains attractive to marketers for its affordability, immediacy and effectiveness. Best of all, you know your subscribers have given you permis...

No one likes rejection, including marketers. While the sense of “approval” that comes with seeing your marketing emails opened and the links clicked c...

Email Marketing 101: Spam Triggers and How to Avoid Them Email marketing is an important component of a multi-channel marketing approach. However, the...

According to Canada Post research, one in every two people say they have purchased a product in-store over the past six months because of a direct mai...

For building brand awareness, one of the most effective tools is “swag” or logoed promotional products. According to a 2016 study by the Promotional P...

It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you ...

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 programs and campaigns. When marketing is just one of several respon...

Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an...

“Building a brand is hard; it takes many, many positive actions to establish a unique position in the marketplace,” says Dave Taylor, founder of Taylo...

Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by de...

Some businesses and organizations open their doors with little more than a logo and basic brand identity materials like business cards, letterhead and...

In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acqu...

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale ...

An appealing headline and eye-catching graphic design will certainly help your mailer, brochure or other printed piece stand out. But, so will the man...

Sales promotions typically take shape as contests, prizes and product samples that are used for a defined period to stimulate interest and purchase. D...

Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising mediu...

Confederation Day 2017 on July 1 marks a truly special occasion. The 150th anniversary of Canada—also known as the 150th anniversary of Confederation ...

“Signs are a key part of branding your business,” notes Canada Business Network. “They let customers know who you are and invite them in from the stre...

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know t...

“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” repo...

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in...

Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done...

Connecting with your customers is important. Through Twitter, you can reach out to businesses, current clients, and those who you would like to work w...

As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that a...

When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distrib...

With the internet becoming an evermore prevalent landscape in the field of business, the question of whether or not to invest in print becomes mo...

Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong jou...

Being and staying in business is not easy, even when dealing with easy-going clients or customers never mind when dealing with difficult customers. A...

1. Mobile browsing is projected to surpass desktop browsing by 2014. 2. 1/2 of local searches are now done on mobile devices.3 Mobile is today's faste...

Mobile web pages are all about your customers’ experience.  Most companies website do not display well when accessed from a mobile device.  ...

Easily Transfer FilesFTP (file transfer protocol) is the ability to transfer data electronically between 2 computers. Print delivery interfaces are co...

Kwik Kopy Design & Print Centres have been ubiquitous in Canada for over 30 years and I'm sure you have either used our services or been aware of ...